2026.3.18
TCROSS is pleased to announce that we will exhibit the latest version of InsighTCROSS, its proprietary SaaS platform with a fully redesigned UI/UX, at Pharma IT & Digital Health Expo 2026, to be held from April 21 to 23, 2026, at Tokyo Big Sight.
At the exhibition, TCROSS will present a significantly enhanced UI/UX designed to greatly improve usability in real-world operational settings. In addition, we will unveil EarlyScripters and GeoStance, two new InsighTCROSS features, for the first time in Japan.
Pharma IT & Digital Health Expo is one of Japan's largest specialized exhibitions dedicated to promoting the adoption of digital technologies in the pharmaceutical industry.
InsighTCROSS® is a decision-support model developed by TCROSS Co., Ltd. for pharmaceutical and medical device companies. By integrating statistical analysis and data science with traditional sales and marketing practices, InsighTCROSS® enables the visualisation of physicians’ prescribing behaviours and decision-making criteria. This approach supports more effective strategy development, allowing companies to optimise resource allocation and reduce marketing costs. Ultimately, InsighTCROSS contributes to more appropriate healthcare spending and the advancement of a sustainable healthcare system.