2026.4.30
TCROSS Co., Ltd. is pleased to announce that it will present a lecture and exhibit its decision-support platform, InsighTCROSS, at Pharma Digital Transformation Expo, to be held at Makuhari Messe from May 20 to May 22, 2026.
At the exhibition, TCROSS will showcase the six core functionalities of InsighTCROSS, designed to enhance efficiency and effectiveness in pharmaceutical sales and marketing through data-driven decision-making.
Part 1: Sales and Marketing Reform in the Pharmaceutical Industry
This session will explore why many DX initiatives fail to deliver results, focusing on structural challenges across People, Process, and Technology, and will present practical approaches to overcoming these barriers.
Part 2: Turning Dx into Conviction — Next-Generation Sales Transformation Demonstrated with InsighTCROSS
This session will feature a hands-on demonstration of InsighTCROSS, showcasing how AI-driven analytics can support real-world decision-making and transform DX from implementation into true adoption at the field level.
CEO / President, TCROSS Co., Ltd.
Digital Marketing Manager, TCROSS Co., Ltd.
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InsighTCROSS is a decision-support model developed by TCROSS Co., Ltd. for pharmaceutical and medical device companies. By integrating statistical analysis and data science with traditional sales and marketing practices, InsighTCROSS enables the visualisation of physicians’ prescribing behaviours and decision-making criteria. This approach supports more effective strategy development, allowing companies to optimise resource allocation and reduce marketing costs. Ultimately, InsighTCROSS contributes to more appropriate healthcare spending and the advancement of a sustainable healthcare system.